Using Social Media While Watching TV Diminishes Enjoyment
The study found the most significant impact of the two-screen experience was on viewers' ability to 'transport' into the narrative and become immersed in the televised story.
from Top Lifestyle News- News18.com https://ift.tt/2L0SvZw
The study found the most significant impact of the two-screen experience was on viewers' ability to 'transport' into the narrative and become immersed in the televised story.
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